Hi, I’m Erica 👋

Currently, I’m based out of the San Diego area. I’ve been developing website since 1998 for myself and other small businesses.

Close-up selfie of Erica, a smiling woman wearing a white shirt with colorful hearts and sunglasses on head

I got involved with WordPress in 2005 and still enjoy using it to create unique and powerful solutions for small businesses.

I also help my clients create and customize Shopify eCommerce stores to sell physical products.

I’m provide the following services for my clients:

  • Design and Development for new and existing websites
  • Search Engine Optimization
  • Pagespeed Optimization
  • WCAG 2.x Level AA/AAA Compliance
  • DNS Management
  • Email Configuration

I value transparency and communication a great deal, so I’ve put together this page to share details of what you can expect when we work together. If you have any other questions I can answer please reach out and let’s start a conversation about your business and goals.

Point of Contact

I ask that you provide me with the name, email, and phone number of the primary point of contact within your organization. If there will be several individuals involved, please also outline their titles and the specific details of their involvement so I can be as efficient and effective as possible in communications.

Communications

When we begin working together, you will find you can easily reach me by email, and in the case of an emergency I encourage you to reach me by cell phone.

There will be times when communicating non-emergency information through email is insufficient, in which case creating a screencast or screenshot is helpful. Free tools like Loom and DropLr are excellent for this purpose. Hopping on a brief video call to discuss directly is also helpful in specific situations.

Access Points

Due to the nature of our work together, I will require login access to various separate or shared accounts related to your website and project. When sharing logins, I recommend using secure tools only. Please do not send sensitive information through email. 1Password is a great tool for sharing passwords.

New Website

If we are working together to create a new website, please consider the following will need to be created or access provided to me if they already exist:

  • Website hosting account or Shopify store account
  • Domain name purchase and assignment
  • Domain email address(es) creation (as needed)

Existing Website

If you have an existing website or eCommerce store, I will need various logins. I’ve outlined the most common access points below, depending on your site, project, or the scope of our work together I may require all or only some of these:

  • Website admin login
  • FTP/SFTP login (not needed for Shopify stores)
  • cPanel or Database access (generally for advanced troubleshooting work, not needed for Shopify stores)
  • DNS login (if I’m configuring or managing aspects of your site domain)

Cost of Services

Most of our work together will be billed at an hourly rate.

In some instances, I’m available to bill at a package rate for a specific project depending on the scope of work.

Please be aware that, depending on the project, there may be additional fees to cover the costs of products, applications, or third-party services. These are discussed and approved by you in advance, and will be clearly outlined on invoices.

Billing

Billing is done via invoice on a monthly basis or when services performed exceeds 12 hours.

I do ask that you pay your invoice within 15 days of receipt. If you require a larger window for payment, please reach out to me to discuss. I accept Credit Card, ACH, and (mailed) Check payments.

Interested In Working Together?

My Background

I grew up in a small town in southern Wisconsin, to a large farming family. I spent my childhood following my dad around — hunting, fishing, handing him wrenches while he worked on cars, and helping on home construction jobs.

Smiling tattooed woman stands on an aluminum ladder outdoors, holding a power drill near wood beams.
I love a good home building project!

Eventually, I began riding and training horses, and decided I needed my own website. By age 14 I taught myself to write code for basic websites and soon other equestrians hired me to build websites for them, too.

While continuing to train, show and sell horses, I also went to school for Therapeutic Massage. A few years later, I went back to college for a degree in Fine Art. I lived in Washington state for nearly a decade over that time, travelled around the states, and worked a variety of odd jobs while still developing websites.

In 2014, I began working at OptinMonster, and am currently their Customer Success Manager.

In 2020, I moved to southern California and lived out of a converted Ambulance with my two dogs for several years. It was a lot of fun exploring vanlife!

In 2025, I sold the Ambulance and moved into a tiny home in the desert. I spend a lot of time gardening in my yard, playing with my young dog Millie, and creating artwork. I’m fond of roller skating, work out when I can, and I read a lot of books.

Ultimately, I love learning and problem solving!