Tracy had struggled for several years with a website she couldn’t update and a design she felt didn’t suit her or her business. She was also looking to rebrand her horse training business with a new logo that was more personal.

Tracy and I sat down to discuss her business in detail before I presented her with some ideas for a new logo. After a few minor revisions she loved this logo.

The final version uses a sitting horse, a trick she often trains her horses to perform, reaching his hoof out towards a pointing finger (inspired by Michelangelo’s “Creation of Adam”) and incorporating the Christian fish symbol.

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