
Hi, I’m Erica Franz 👋
Currently based out of San Diego, I’ve been creating websites since 1998 for myself and other small businesses.

I got involved with WordPress in 2005 and really enjoy using it to create unique and powerful solutions for small businesses.
I also help my clients create and customize Shopify eCommerce stores to sell physical products.
I’m available to work on both front-end (design) and back-end (development) projects. I’m skilled in HTML, CSS, PHP and JavaScript.
I value transparency and communication a great deal, so I’ve put together this page to share details of what you can expect when we work together. If you have any other questions I can answer please reach out and let’s start a conversation.
Point of Contact
When we begin working together, you will find you can easily reach me by email, and in the case of an emergency I encourage you to reach me by cell phone.
I also ask that when we begin working together, you provide me with the name, email, and phone number of the primary point of contact within your organization. If there will be several individuals involved, please also outline their titles and the specific details of their involvement so I can be as efficient and effective as possible in communications.
Communications
Email is the primary platform for regular communications and I prefer it over video-calls so we have a clear record of details that can be quickly referred back to if and as-needed. That said, I am available for video calls as needed when we’re working together.
In emergencies, I encourage you to reach out to me on my cell phone either in text or by calling.
There will be times when communicating non-emergency information through email is insufficient, in which case creating a screencast or screenshot is helpful. Free tools like Loom and DropLr are excellent for this purpose.
Access Points
Due to the nature of our work together, I will require login access to various separate or shared accounts related to your website and project. When sharing logins, I recommend using secure tools only. Please do not send sensitive information through email. 1Password is a great tool for sharing passwords!
New Website
If we are working together to create a new website, please consider the following will need to be created or access provided to me if they already exist:
- Website hosting account or Shopify store account
- Domain name purchase and assignment
- Domain email address(es) creation (as needed)
Existing Website
If you have an existing website or eCommerce store, I will need various logins. I’ve outlined the most common access points below, depending on your site, project, or the scope of our work together I may require all or only some of these:
- Website admin login
- FTP/SFTP login (not needed for Shopify stores)
- cPanel or Database access (generally for advanced troubleshooting work, not needed for Shopify stores)
- DNS login (if I’m configuring or managing aspects of your site domain)
Cost of Services
My current development rates are as listed below:
- Standard: $150 / hour
- *Emergency: $200 / hour
*any services requested to be completed immediately, as an emergency, or which must be completed between the hours of 5:00pm and 6:00am PST are billed at this rate.
In some instances, I’m available to bill at a package rate for a specific project depending on the scope of work.
Please be aware that depending on the project there may be additional fees outside of my development rate to cover the costs of products, applications, or third-party services. The implementation of any such additions are done only once approved of in advance and will be clearly outlined on invoices.
Billing
Billing is done via invoice on a monthly basis or when services performed exceeds 12 hours.
I do ask that you pay your invoice within 15 days of receipt. If you require a larger window for payment, please reach out to me to discuss.
I accept Credit Card, ACH, and (mailed) Check payments.
Interested in working together?
About Me

Currently living in San Diego, with my dog, Dora (she’s an explorer). We’ve really fallen in love with the sunshine!
Born and raised in southern Wisconsin. I started training horses in my early teens and was heavily involved with the equestrian world through my twenties.
Health and well-being are very important to me, so I have a small personal obsession with learning about nutrition and biochemistry. I followed a keto diet for about 6 years, then the carnivore diet. Even 100% raw carnivore diet for two years!
I started roller skating again in 2019, which is a great hobby to have in SoCal. I also enjoy drawing, and writing short stories.
If you have any recommendations for good local comedians I should check out in San Diego, please send them my way! Nothing better for the soul than laughter.
Together, we’ve made the most of vanlife, living out of a converted Ambulance full-time for the past 5 years! She’s for sale, if you’re looking for a fun new adventure!